The purpose of this policy is to establish Parami University’s directives on the protection, management, and authorized use of its brand identity and trademarks, ensuring consistency, legal compliance, and reputational integrity across all communications.

Scope

This institutional policy applies to all members of the Parami University community, including staff, faculty, students, contractors, and any individuals, partners, or representatives acting on behalf of the University.

It also applies to all third parties granted permission to use Parami University’s brand identity or trademarks across print, digital, broadcast, and physical media.

Referenced Laws, Regulations, and/or Policies 

Parami University’s Brand Guidelines and Media and Public Relations Protocol apply the directives outlined in this Policy.

Compliance Statement

Parami University expects all members of the University community and authorized third parties to comply fully with this policy.

Consistent and appropriate use of the University’s brand identity is essential to safeguarding institutional credibility, legal rights, and public trust.

All use of Parami University trademarks and brand assets must therefore adhere to the authorization and usage requirements set forth in this policy.

Policy  Statement

Parami University’s brand identity, trademarks, and visual assets are strategic institutional resources and the exclusive property of the University.

To maintain consistency, integrity, and legal protection of the Parami University brand, centralized authority for brand management is established. The Communications and PR Unit is the sole authorized body responsible for overseeing, approving, and enforcing the use of Parami University’s brand identity, trademarks, and visual assets.

All uses of Parami University trademarks—including logos, names, seals, symbols, and related brand assets—must comply with official brand guidelines, including standards for logo integrity, placement, color, typography, and messaging.

No member of the Parami University community or external party may create, modify, distribute, or use branding materials without authorization from the Communications and PR Unit.

Brand assets may only be used for purposes aligned with Parami University’s mission, values, and institutional objectives. Any use outside approved guidelines, including commercial, fundraising, political, or partnership-related use, requires prior written approval.

Unauthorized, misleading, or inappropriate use of Parami University branding may result in reputational risk, legal exposure, and institutional review. The University reserves the right to revoke authorization, require corrective action, and pursue disciplinary or legal remedies as appropriate.

Review

The Office of Institutional Advancement is responsible for working with relevant University offices to ensure compliance with this policy and to monitor and protect Parami University’s brand identity and trademarks.

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